Since “The Event” in late 2022, I have not been in a full-time role (which I’m privileged to say, has been my first time in that situation). Apart from developing my hobbies and interests into an art practice, I’ve been continuing to do some public speaking, and also freelancing as fractional lead for Developer Relations on the Mastodon project since ~May 2023.
I’m very happy and excited to share that as of early March, I’m working with Mastodon full-time, as Head of Communications.
Pivot…
A full-time role in communications is a slight pivot for me, but I can draw a through-line across all of my experience with community, public speaking, and in developer relations – Dev Rel often contains an element of acting as a translator between parties; demystifying new technologies and APIs and explaining them in layman’s terms; connecting customer feedback to the right places inside an organisation. In the case of Mastodon, I get to draw on multiple threads of experience: working adjacent to the news and Curation product teams, and also the Policy and the Trust & Safety teams, in my previous full-time role; 20+ years of Open Source (and Open Source foundation) community experience; public speaking, and writing about tech. The best part of it all is that Mastodon, the Fediverse, and Open Source, are all things that I am deeply personally invested in, and passionate about.
I’m extremely grateful to the rest of the team at Mastodon (particularly Eugen and the leadership for trusting me with the role, and also the board of our US 501(c)(3) entity who were instrumental in the decision making processes that enabled me to become involved on a full-time basis).
Looking ahead
In terms of communications strategy, I’m working on making things less reactive, more proactive. As a small, technically-focused team we have not always been able to quickly respond to media and other inquiries. My goal is that with more bandwidth to dedicate on talking to press, organisations, etc (and by decoupling these replies from being distractions or burdens on the engineering folks) we can do more to tell the story of the Fediverse, and Mastodon, more broadly. We’ll continue to work with the community as we do so – in fact, I’m hoping to hear how we can better support community efforts to share the message about ethical, more privacy-focused social web platforms, and also looking to learn about local and cultural nuances that can help us to share our story in a strong way.
You’ll see us getting more involved at conferences, community events, and in some more formal environments as well. Feel free to get in touch, if I can help – contact information is listed on the website.
image credit: Unsplash / CC BY-ND Elena Rossini
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https://andypiper.co.uk/2025/04/15/communicating-changes/