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George Lakoff

Some lessons from the 2024 election:

1. Strict Father morality is growing stronger.

2. Moving to the right failed – again. There is no "center" in American politics.

3. Attacking Trump helps Trump (because it makes him the center of attention).

4. Trump remains a super salesman. Underestimate him at your own risk.

5. People vote their values, not their self-interest.

6. Identity is not political destiny. Republicans are winning votes from women, Latinos and other groups. Democrats need to understand why.

7. Frames trump facts. People are buying into the alternate reality that authoritarian Republicans are creating.

8. Authoritarians are winning the communication war. They are have invested in messaging and media outlets for decades, and they are reaping results.

More at FrameLab:

theframelab.org/some-lessons-o

FrameLab · Why Donald Trump beat Kamala Harris in 2024 electionTrump rides Strict Father morality to the White House, again

@georgelakoff Trump won because that's who the rich people wanted to win.

I don't think "we the people" had shit to do with it.

@georgelakoff Maybe we just live in an unredeemably racist and sexist country. That would cover all the bases.